Marketing cookies are used to follow visitors on websites. The intention is to show ads that are relevant and appealing to the individual user and therefore more valuable to publishers and advertising third parties.
GOOGLE CONVERSION LINKER
We use Google Conversion Linker to associate interactions on this website with an interaction with an advertisement via Google Ads and Google Marketing Platform for a longer period of time. This allows marketing campaigns to be better optimized. As a result, users should see more relevant ads as a result.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data processing purposes
This list represents the purposes of data collection and processing.
- Marketing purposes
Technology used
- Conversion linking script
Legal basis
The following is the required legal basis for processing data.
- Art. 6 (1) (a) GDPR (consent).
Place of processing
United States of America, European Union
Retention period
The retention period is the period of time during which the collected data is stored for processing. The data must be deleted as soon as it is no longer needed for the specified processing purposes.
The data will be deleted after 3 months
Data recipient
Google Ireland Limited
Click here to revoke on all domains of the processing company https://safety.google/privacy/privacy-controls/
MICROSOFT CLARITY
This website uses the Microsoft service "Clarity". Microsoft Clarity enables a more precise analysis of user behavior when using this website. From the log obtained from this, possible improvements can be derived. For this purpose, the collected data is transmitted to Microsoft Clarity and stored there. The user analysis is based on pseudonymized user data and tracks, among other things, mouse and scroll movements on this website.
The USA is a country that does not provide adequate protection for personal data within the meaning of EU Regulation 2016/679. This implies, among other things, that government authorities in the US may have the right to access your data without effective remedies being available.
Processing Company
Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, U.S.A.
Data Processing Purposes
This list represents the purposes of data collection and processing.
- Marketing
- Analysis
- International data transmission
Technologies used
- Pixel tags
- cookies
Collected data
This list contains all (personal) data collected by or through the use of this service.
- Time information (e.g. event time)
- Page information (e.g. country)
- Page information (e.g. page type)
- Browser information (e.g., browser version)
- Device information (e.g., advertising ID)
- Behavioral information (e.g., mouse and scroll movements)
Legal basis
The following is the required legal basis for processing data.
- Art. 6 (1) (a) GDPR (consent).
Place of processing
United States of America, European Union
Retention period
The retention period is the period of time during which the collected data is stored for processing. The data must be deleted as soon as it is no longer needed for the specified processing purposes. The lifetime of the Microsoft cookie is up to one year. Once the lifetime of a cookie has expired, your browser will automatically delete it. You can learn more about Microsoft's data processing at https://privacy.microsoft.com/de-de/privacystatement.
FACEBOOK PIXEL
We use the services of Facebook to display advertisements to you. We want to make sure that these ads are as relevant to you as possible. For this reason, we share some of your interactions on Zalando with Facebook. This is necessary to ensure that the content of the ads is tailored to you. For example, we share with Facebook the information about which products were of interest to you so that we can suggest products from our range on Facebook that you might also be interested in. The data that is shared with Facebook also helps us track and analyze the success of our marketing efforts. Based on this information, the ads are optimized to ensure high efficiency. Zalando and Facebook are so-called joint responsible parties in connection with the use of this technology. Therefore, Zalando and Facebook have concluded a contract that regulates this relationship. If you have any questions about this or would like access to the data processed through this service, please contact Facebook, who will take care of your request. The US is a country that does not provide adequate protection for personal data within the meaning of EU Regulation 2016/679. This implies, among other things, that government authorities in the US may have the right to access your data without effective remedies being available.
Processing Company
Facebook Ireland Ltd.
4 Grand Canal Square Grand Canal Harbour Dublin 2 Ireland
Data Processing Purposes
This list represents the purposes of data collection and processing.
- Marketing
- Analysis
- International data transfer
Technologies used
- cookies
- Server-to-server
Collected data
This list contains all (personal) data collected by or through the use of this service.
- Time information (e.g. event time)
- Store information (e.g. country)
- Page information (e.g. page type)
- Product information (e.g. digital barcode)
- Browser information (e.g. browser version)
- Device information (e.g., advertising ID)
- Purchase information (e.g. shopping cart value)
- Marketing information (e.g. ad click ID)
- Personal data (e.g. IP address, e-mail address)
- Behavioral data (e.g. surfing behavior)
Legal basis
The following is the required legal basis for the processing of data.
- Art. 6 (1) (a) GDPR (consent).
Place of processing
USA and Ireland / European Union
Retention period
The retention period is the period of time during which the collected data is stored for processing. The data must be deleted as soon as it is no longer needed for the specified processing purposes. The lifetime of Facebook Ads cookies is up to 90 days. Once the lifetime of a cookie has expired, your browser will automatically delete it. All shared data is stored by Facebook for up to 2 years. We store some of the information related to your interactions with our ads on Facebook for up to 3 years.
Data recipients
- Facebook, Inc.
- Facebook Ireland Limited
Data protection officer of the processing company
Below you will find the email address of the data protection officer of the processing company.
https://www.facebook.com/help/contact/540977946302970
Click here to read the data processor's privacy policy https://www.facebook.com/privacy/explanation
Click here to revoke on all domains of the processing company https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
OUTBRAIN
The Website uses the technology of the provider Outbrain UK Ltd, 5 New Bridge Street, London, EC4V 6JA, UK ("Outbrain") with which you are referred to further content within the Website and on websites of third parties that may also be of interest to you. The further reading recommendations integrated by Outbrain, e.g. below an article, are determined on the basis of the content you have read so far. To display this interest-based further content, Outbrain uses cookies that are stored on the user's device. In addition, the cookies are used to evaluate and support online marketing efforts in order to record the effectiveness of the advertisements for statistical and market research purposes. Thus, it can be recognized how many website visitors have clicked on an ad and completed it. Both retargeting and completion conversion tracking do not store any personal data.
The content displayed in the Outbrain widget is automatically controlled and delivered by Outbrain in terms of content and technology. The display of reading recommendations by Outbrain using cookies is done on a purely pseudonymous basis. To anonymize the IP address, the last part of the IP address is removed. The legal basis for the processing is Art. 6 para. 1 p. 1 lit. a DSGVO. For more information on data processing by Outbrain, please visit: https://www.outbrain.com/legal/privacy#privacy-policy
Processing company
Outbrain UK Limited
5th Floor, The Place
175 High Holborn
London
WC1V 7AA
United Kingdom
Data Processing Purposes
This list represents the purposes of data collection and processing.
- Marketing purposes
- analysis
- International data transfer
Technologies used
- cookies
Collected data
- IP address
- User data
- Unique ID
- Browser type
- User time
- Visited pages
Legal basis
The following is the required legal basis for processing data.
- Art. 6 (1) (a) GDPR (consent).
Place of processing
USA and European Union
Retention period
13 months
Data recipient
Outbrain UK Limited
Data protection officer of the processing company
Below you will find the email address of the data protection officer of the processing company.
[email protected]
https://www.outbrain.com/legal/privacy#privacy-policy
https://www.outbrain.com/de/legal/privacy#amplify-terms-eu
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